Jacobson Vellinga Design

NalenGraphic identity and communication programme, 2003–2006

Nalen is a historic venue for jazz and entertainment in Stockholm. In 2003 it was decided to do a repositioning and focus on becoming Stockholm’s leading stage for rock and pop. As part of this plan, a new graphic identity was developed with a design system which embraces the entire programme of artists as wellas conference and restaurant operations. The commission included the development of a new logo and graphic identity, a design system and an internal and external communication programme for Nalen.

Money Brother poster 

Artist posters 

For Nalen’s graphic identity a specially designed and exclusive typeface, Nalen-Headline, was produced