Jacobson Vellinga Design

KommGraphic identity, 2009

The Swedish Association of Communication Agencies is an organisation for independent companies active in the business area of advertising, owned by 280 member companies. The Association defines advertising in its wider sense as embracing one or more steps in the chain of analysis, strategy, design, implementation and follow up, and works with the aim of promoting mutual benefit and a stronger market situation for agencies and their customers. During the change of name, from The Swedish Association of Advertising Agencies to The Swedish Association of Communication Agencies JVD were assigned to do the remake of the graphic profile. The commission included new logo and graphic identity, a graphic guideline for internal and external communication.


New name, new identity 


Komm colours