Jacobson Vellinga Design

Göta KanalbolagGraphic identity and communication program, 2009–2011

Göta Canal Company is the oldest state owned company in Sweden. It was formed in 1810 in connection with the start of the canal construction. The Canal is one of the largest construction projects ever undertaken in Sweden. The Göta Canal stretches from Sjötorp on Lake Vänern to Söderköping and is 190 kilometers in lenght and contains 58 locks. The Canal has been named Sweden’s Greatest Wonder. The commission included the development of an updated logo, graphic identity manual and a communication programme.

Updated logo 


A specially modified Unit typeface and public symbols was created.