Jacobson Vellinga Design

Ikano GroupBrand strategy and graphic identity programme, 2008–2017

Ikano was originally a part of the home furnishing company IKEA, founded by Ingvar Kamprad in 1943. Today the Ikano Group owns and develops competitive and profitable niche companies in the areas of finance, real estate, asset management, insurance and retail. In June 2008 the Ikano Group of companies assigned JVD to develop a completely new strategic graphic platform for Ikano groups 15 companies in Europe, Asia and North America. The asignement was a joint venture working together with copywriter Björn Rietz and the web communication agency Fivestarday. The commission included the development of a new graphic identity and a graphic manual with templates for an internal and external communication programme.


Ikano anniversary box 

Ikano anniversary gift. Glas and decanter designed by Gunnel Sahlin 

15 companies in Europe, Asia and North America got a updated logo 


Brand essence book 

A specially modified Futura typeface has been created for Ikano. 

Merry Christmas 

Image bank 

Image bank 

Image bank 

Ikano Bank credit card design and Ikano One intranet symbol