YOI is a brand new fast food chain, opening the first restaurant in Stockholm. There’s a few people who are pretty much fed up with the burger scene, and are looking for something healthier, fresher, tastier. But still quick as Usain. Or at least Yohan. So Yoi mixed the kitchens of Japan, Korea, Vietnam and Thailand into a speedy Asian jambalaya with quick service but slow food qualities. The commission was to create a brand plattform identity, including brand name, visual identity, interior design, photography and communication. The commission is a joint venture working together with Copywriter Olle Nordell/Nordell&Nordell and Johan Johansson/Xlent Strategy. The assignement was rewarded with a Silver at Epica Awards, Graphic Design, 2012.